The year was 2006. Bangalore, at the cusp of embracing high couture, was discovering a taste for luxury fashion. Armed with impeccable style, intense passion, and limitless creativity, Nadira stepped onto the stage as a pioneer of luxury global fashion in the city and hasn’t looked back since.
Launched under the name ‘Zarah’, Nadira’s brand began its journey as a multi-designer fashion house, with over 60 designers from around the world raising their banners under its roof. Her own stunning in-house the line of bridal and Pakistani wear, in a vivid palette of contrasting colors, was hailed as an embodiment of elegance and sophistication.
2017 saw the re-launch of Zarah as ‘Nadira Couture’. Located in the heart of Indiranagar, on 100ft Road, Nadira Couture will showcase a remarkable array of luxurious designer wear, jewelry, bags, and footwear.
Nadira’s innovative style has given rise to designs that range from tantalizing sensual flows with echoes of the Mughal times, to a more western-inspired line. She derives her inspiration from deeply-rooted traditional values enveloped in a modern outlook and the influences from her world travel. Her passion, combined with a strong focus on creativity, results in designs with exceptional silhouettes and marvelous patterns, bringing an exquisite artistic twist to the world of fashion.